Digital strategy is a must in today’s world of digital channels. Island Online Marketing (IOM) provides a strategy to build community between your business and your clients. Through regular content updates on your website, social media and blogs, we can help you grow your customer base.
Today, buyers start by looking on the Internet, with search engines, the blogosphere and social media sites. In order to remain competitive, businesses' websites need to be found online by the people already searching online. When more people hear the buzz about you, they want to be part of your community. This means more money coming into your business.
Customers also rely on the opinions of friends. Social Media sites are the breeding ground.
Static web sites without updated content are not enough anymore. Social interaction is necessary. Creating an online community is an extension to keep your customers connected to you even when they cannot be on the island. For us, this means creating inbound and outbound links from your sites to other relevant sites that your customers and potential customers visit.
Why do you need a strategy? It takes 4-6 weeks to work with your website in order for it to show on all of the major search engines. Research and development of your clients is an ongoing process. Once you have items in place, it takes time to review and analyze reports, make adjustments. A strategy plans out the approach and is proactive verses reactive. It will also be important to review your profit and loss statements, visits, repeat business, etc, to measure the impact of your marketing strategy.
We consider Online Marketing and partnership and includes:
- Comprehensive Strategy, Planning, Ongoing Analysis, and Reporting
- Search Engine Optimization increasing your inbound and outbound links that drive people to your business because they want to be part of your community.
- Web Site Content
- Blog Content
- Social Media
- Inbound and Outbound Links